Online
movie refers to a service, where an individual can access featured movies
online using internet protocol. This platform enables user to watch any
available movie from the database as desired at any given time and at any place
with internet access. Rising demand for online movies is mainly attributed to
the increased adoption of smartphones, augmented broadband services, hectic
lifecycles, ease of access towards comprehensive movie collection, convenience
of watching movies at any place or time and others such notable factors.
Moreover,
user friendly interface has influenced maximum users to access broad range of
collection through genres, recommendations and augmented filter options.
Furthermore, with the introduction of online featuring movies, the competition
between online movie vendors and multiplex owners is rising significantly.
Online Movie Market: Drivers
Recent
advancements in the Internet have enabled users across the globe to retrieve
wide array of movie collection with the help of high speed internet connection
through downloading or streaming. Rising box-office success throughout the
globe is one of the major factors driving a large number of users to switch to
online movies.
Furthermore,
increasing efforts by the vendors to encourage more and more users by offering
attractive subscription packages are further driving the market growth.
Moreover, declining trends of consumers buying physical copies of movies such
as DVDs and VCDs is the another key driving factor affecting the market growth
for online movies. The online movie market is expected to witness tremendous
escalation in the North America market owing to rising success and
attractiveness of Hollywood movies. This success is due to advanced graphics,
themes and concepts. Also, increase in mobile advertisement spending to bring
brand awareness has further influenced the market for the vendors of online
movies.
However,
rising threat of piracy is one of the major concerns restraining the market
growth for online movies market. Introduction of “Stop Online Piracy Act”
(SOPA) and the “Protect IP Act” (PIPA) by the U.S. has affected online movies
vendors significantly, thereby restraining the market growth.
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Online Movie Market: Segmentation
Online
movie market can be segmented on the basis video file formats, types of
services provided, delivery mode, end-use device and geography. On the basis of
video file formats, the market is segmented into AVI (All Video Interlaced),
AVCHD (Advanced Video Codec High Definition), FLV (Flash Video Format), MPEG
(Motion Picture Experts Group), WMV (Windows Media Video), and MOV.
Based
on delivery mode, market segmentation includes self- hosted websites, software
as a service (SaaS), application managed service framework and others. Types of
services provided by the online movie vendors includes online streaming, DVD
rental service, video on demand, downloading, subscriptions and others.
Segmentation on the basis of end-use devices featuring online movies include
tablets, smart phones, IPTV, DTH, laptops or personal computers and others. The
online movie market has been studied for five geographies namely North America,
Europe, Asia Pacific, Middle East and Africa and Latin America.
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