3-D display is
the type of display which provides three dimensional visualization. 3D display
is increasingly used in various fields such as photography, gaming, education,
and defense among others. It is an emerging technology and one of the new
developments in the electronic industry offering an immersive 3D viewing
experience. Consumer electronics manufacturers are continuously focusing to
enhance the viewing experience of users by developing advanced displays to
offer quality and sharp 3D content.
3D display
market can be segmented on the basis of types, technologies, application
and geography. On the basis of type, the 3D display market can be categorized
into volumetric display, stereoscopic display, and HMD (head mount display).
Volumetric displays are used for faster airport security checks and border
crossing. Stereo displays present offset images that are displayed separately
to the left and right eye. Head mount display is a display device worn on the
head or part of helmet. They have the capability of reflecting projected images
as well as allow user to see through it.
On the basis of technologies, the 3D
display market can be segmented into Digital Light Processing Rear-Projection
Television (DLP RPTV), Plasma Display Panel (PDP), Organic Light-Emitting Diode
(OLED) and Light Emitting Diode (LED). Based on the applications, the 3D
display market can be segmented into smartphones, PC monitors, mobile computing
devices, TV, movie projectors, and helmet mount display among others.
Furthermore, the 3D display market is geographically segmented into four major
regions, namely North America, Europe, Asia Pacific, and Rest of the World
(Latin America, Middle East, and Africa).
One of the
major trends prevailing in the 3D display market is the increasing adoption of
3D displays in the advertisement sector. Advertising agencies are
increasingly adopting 3D display technology to use 3D content on billboard and
feature advertisement films. The advertising agencies have employed
auto-stereoscopic technology for billboard advertising. The increasing adoption
of 3D technology in advertising is triggering the growth of 3D display
market.
Increasing demand for 3D visualization in various verticals such
as entertainment, gaming, medical and defense is driving the growth of the 3D
display market. Another major driver of the 3D display market is the growing
demand for 3D content. Due to the commercialization of 3D displays, the
advertising agencies, broadcasters, and television service providers are
focusing on airing more 3D content, especially displaying advertisement on
billboards. However, high cost of 3D display is expected to pose challenge to
the market growth, especially in price sensitive economies such as China and
India.
The growing demand for 3D displays in TV and smartphones is expected to
supplement the market growth. The rising number of live concerts, sport
competitions, and corporate exhibitions has further fueled 3D market momentum.
Europe and North America collectively accounts for the major chunk of the
market revenue. However, over the forecast period, Asia Pacific is expected to
witness the fastest growth, majorly on account of infrastructural development
and increasing preference for billboard advertising.
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