LED
video wall is an integrated display comprising of large number of LED
display units on a single pane. This integration helps in supporting augmented
landscape for the viewer. LED video wall supports pixel with greater density
and mainly mounted in the outdoor premises where large screens are required.
LED screens are specifically designed for the video wall, which comprises of
narrow bezel (slopping edge) in order to avoid gap between the adjoining LEDs.
Such LEDs comprise of special purpose hardware which is necessary to stack
similar LEDs in an array. Furthermore, operations carried out by these hardware
include power connection in a chain and command signals across the connected
LEDs. The command signals undertake the specific tasks such as brightness
calibration, display configuration, resolution adjustments and others. Video
quality, resolution, picture quality and degree of sharpness offered by LED
video walls characterize highest level of precision.
With
growing trends in outdoor events such as music concerts, sports events,
political assemblies, brand endorsements, product launch, the demand for large
screens is increasing to a great extent. Thus, LED video wall is emerging as a
significant alternative to the wide screen displays. Furthermore, the factors
driving the growth of LED video wall market are high stability, good
flexibility, high sustainability, better environment resistance and high
resolution. Moreover, installation and reconfiguration of LED screen over a
single pane is simplified. Thus, there has been wide scale deployment of LED
video walls across all the major geographies such as North America, Europe and
Asia Pacific. Being an integrated solution, technical glitches may frequently
occur, which may pose a challenge for the LED video wall market. Deployment of
wide screen alternatives such as projectors and screenless display pose a major
restraining factor for LED video wall market. Also, the high initial cost
involved in mounting of display is also one of the major restraining factors
for LED video wall market.
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LED
video wall market can be segmented on the basis of technology, applications,
end-use verticals and geography. Technologies used to implement LED video wall
are hardware based controllers, software based video card controllers, matrix
grid layout (for example 2x2, 3x3, 4x4 etc.), network video wall, transparent
video wall and others. Network video wall converts standard PC into a video
wall server and can convey variety of contents remotely. Transparency is easily
maintained especially in retail stores with the deployment of transparent video
walls. Segmentation of LED video wall on the basis of application includes
outdoor screening, indoor screening, menu board advertisement, billboard,
hoarding and others. Segmentation based on end-use verticals include telecom
media and entertainment industry Financial Institutes transportation and
Logistics industry, Social Institutes, and educational institutes among others.
Segmentation based on geography comprises of North America, Europe, Asia
Pacific, Middle East and Africa and Latin America.
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