Internet Protocol Television (IPTV) Content Delivery Network
(CDN) Market: Overview
PTV is
generally known as a low-investment market having high return on investment
(ROI). With the help of IPTV CDN, it is possible to deliver television content
over the internet similar to the high-quality programming provided through
television. IPTV CDNs enable customers to integrate their television with
internet protocol (IP), thereby offering continuous, precise and uninterrupted
television content. In addition, IPTV CDN provides a solution capable of
providing and maintain a varied customer base. Various operators and content
providers are looking for a normalized approach in order to use the broadband
and internet networks as a distribution channel for quality content.
Internet Protocol Television (IPTV) Content Delivery Network
(CDN) Market: Segmentation
The
global IPTV CDN market can be segmented on the basis of type, service type,
service provider type, end-users, different industry verticals and geography.
Based on type, the IPTV CDN market is segmented into video IPTV CDN and
non-video IPTV CDN. Based on service type, the market is classified into
in-house service and managed service. By types of service providers, the IPTV
CDN market is segmented into telco IPTV CDN, free IPTV CDN, peer-to-peer (P2P)
IPTV CDN and traditional commercial IPTV CDN.
By
various end-users, the market is segmented into small and medium enterprises,
large enterprise, and residential customers. By different end-use verticals,
the market is segmented into media and entertainment, online stores,
advertising and marketing, gaming, telecommunication and IT, healthcare, and
others (education and e-commerce).
Internet Protocol Television (IPTV) Content Delivery Network
(CDN) Market: Region-wise Insights
Being
an emerging technology with commercialization production still in nascent
stage, the market is expected to grow tremendously in the developed markets
such as North America and Europe. The demand for these TVs is increasing in
these regions due to growing preference of customer towards new technologies.
Also, the rising awareness among the people about these technologies by
different broadcasting organization like NHK (Japan’s national public
broadcasting organization – Nippon Hoso Kyokai) is increasing the demand in the
market.
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Additionally,
the rise in internet video advertising is one of the major factors which are
bolstering the global IPTV CDN market. The increasing customer need for online
content and high quality video content is also paving the way for IPTV CDN
market. Furthermore, the gradual increase in internet usage and emergence of
mobile CDN is boosting the global IPTV CDN market. With rising innovative
technologies, there is a constant need for bandwidth expansion in the current
video and broadcasting format for better viewing experience, thereby boosting the
market demand among the audiences.
Moreover,
billions of dollars are being invested by manufacturers, consumers and
broadcasters on innovative television technology, which serves as an important
driver for the global IPTV CDN market. However, various network issues hinder
the market growth. In addition, it is difficult for the small and medium
enterprises to go for in-house services for content delivery via IPTV owing to
its high cost. Hence, these firms are more inclined towards hosted or managed
services.
Some of
the major players in the market include AT&T Inc., Alcatel-Lucent S.A.,
Akamai Technologies, Inc., Ericsson, Cisco Systems, Inc., Limelight Networks,
Verizon Communications Inc., Huawei Technologies Co., Ltd., ZTE Corporation,
and Level 3 Communications, LLC, among others.
The
report offers a comprehensive evaluation of the market. It does so via in-depth
insights, understanding market evolution by tracking historical developments,
and analyzing the present scenario and future projections based on optimistic
and likely scenarios. Each research report serves as a repository of analysis
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Regional markets, technology developments, types, applications, and the
competitive landscape.
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