Transparency Market Research is currently
researching the hair care market to present a thorough research report about
the subject. The research report, titled “Hair
Care Market - Global Industry Size, Share, Trends, Analysis, And Forecasts
2012 - 2018”, will offer an insightful study on the matter to market
enthusiasts for making well-informed business decisions. This market is studied
keeping in mind the political, economic, social, technological, legal, and
environmental factors governing it. The research report on the global hair care
market also offers a take on the strengths, weaknesses, opportunities, and
threats faced by this market with the help of a SWOT analysis. Additionally, it
also gives an evaluation of the threat of new entrants, the threat of
substitute products or services, the bargaining power of customers (buyers),
the bargaining power of suppliers, and the intensity of competitive rivalry by
using a Porter’s five forces analysis.
The global hair care products market
consists of shampoos, conditioners, oils, serums, masks, accessories,
nourishing products, hair sprays, and glazes. These products are a result of
the huge demand for hair care to prevent hair damage, hair fall, and weakness
due to pollutions, dryness, and other factors that could be related to the
environment or the diet. Each of these products has certain unique properties
that cater to specific needs. The products can be used for the purpose of
moisturizing, protecting, or cleaning hair. These products can be natural or may
include synthetic ingredients.
The biggest opportunity for growth for the
global hair care market is in countries such as India and China. The high
demand from these countries will arise as the result of the growing need for
hair spas, deep scalp nourishment, and hair care on the whole. Strategic
mergers and acquisitions, which have led to new approaches at grabbing a strong
hold over the market pertaining to personal grooming will help the top players
in the global hair care market in the coming years. The biggest challenge for
the hair care market in these countries is the availability of counterfeit hair
care products.
Some of the important companies in the
global hair care market are Proctor & Gamble, Scunci International Inc.,
L’Oreal USA, Unilever Home and Personal Care, Combe Inc., Goody Products Inc.,
Revlon Inc., Aveda, John Frieda Professional Hair Care Inc., Henkel
Corporation, Neutrogena Corporation, Avon Products Inc., Conair Corporation,
and Diamond Products Company. The research report offers a comprehensive view
of the competitive landscape of the global hair care market along with sharing
details regarding their financial overview, research and development
activities, and investment outlook for the near future.
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