The
baby
diapers market is expected to undergo several changes such as a result of
increasing awareness about hygiene among consumers. In recent times, the
healthcare facilities have improved considerably in the developing countries.
Due to this factor, the infant mortality rate has reduced considerably. Apart
from this, increasing environmental awareness among the consumers is also
expected to boost the demand for biodegradable diapers. Besides, the
manufacturers are focusing on product differentiation in terms of price and
style variations in order to strengthen their customer base. By product type,
the baby diapers market has been segmented into cloth diapers, disposable
diapers training nappies and swim pants.
The baby
diapers market is primarily driven by factors such as high birth rate and
decreasing infant mortality rate. Moreover, rapid urbanization coupled with
increasing disposable income has also fuelled the growth of baby diapers
market. Apart from this, increasing awareness about hygiene and sanitation is
also expected to drive the demand for baby diapers.
Asia pacific
held the largest market share of baby diapers market in terms of both revenue
and volume in 2014 and is expected to continue its dominance throughout the
forecast period. The region’s large population and the growth of disposable
income are major factors boosting the demand for baby diapers in this region.
The Asia Pacific market is expected to be followed by Latin America in terms of
both revenue and volume throughout the forecast period.
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The
market for disposable diapers was the largest among all the diapers in terms of
revenue in 2014 and is expected to remain so throughout the forecast period.
Rapid urbanization and increasing disposable income are the major factors
driving the demand for disposable diapers.
The report
also provides the company market share analysis of key players operating in the
baby diapers domain. The key players operating in global baby diapers market
are Indevco Group, Kao Corporation, Bumkins Finer Baby Products, Inc., Hengan
International Group Company Limited, Johnson & Johnson, Unicharm
Corporation, SCA Hygiene, Kimberly-Clark Corporation, Procter & Gamble
Company and Wipro Consumer Care and Lighting Ltd.
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