Tampons Market: Description
Tampons are majorly a plug made up of soft absorbent material
usually cotton or rayon, which are inserted into body cavities or wounds that
help absorb or keep in check different body secretions. These are cylindrically
shaped structures that are available with a string, which is connected to the
cylindrical plug in order to facilitate the removal process as well as an
applicator that allows ease of insertion of the tampons. Tampons are mainly
utilized as a female hygiene product during menstruation, when they are
inserted into the vagina for the absorption of menstrual blood or for the
absorption of vaginal discharges. Tampons have been proven to cause least
amount of leakage and thus, ensure comfort to the users.
Several manufacturers across geographies have made available
these tampons in a variety of shapes, sizes, forms and with different
absorption capabilities globally. Most of the tampons that are available in the
global market are usually designed in such a way that its users can use it for
not more than eight hours.
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Tampons Market: Trends and Opportunities
Major driving factors for the growth of the tampons market
include, changing lifestyle of women globally, increasing disposable income
among female population, rising number of product innovations and increasing
women healthcare awareness. However, the availability of a few key challenges
in the global tampons market may restrain its growth in the near future.
Some of the key restraining factors include high intensity of
vendor competition, and negative publicity of tampons highlighting their
adverse effects on women health. In addition, a high number of product recalls
in this market may add to challenges the industry.
However, technological advancements and product innovations like
miniaturization of tampons and increasing the number of tampon users through
various awareness programs will continue to provide growth towards this market
in the future.
Tampons Market: Region-wise Outlook
Geographically, North America holds the leading position in the
global tampons market followed by Europe. Some of the major factors responsible
for the growth of this market in these regions are high female healthcare
awareness along with high purchasing power of the female population of these
regions. New female hygiene products, such as, improved sanitary pads have also
affected the market for tampons in these regions. But, these regions account
for maximum sales of tampons world over due to their extensive use by the women
living in developed nations, whereas there is very low penetration rate of
these tampons in the developing regions of the world.
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However, the increasing
penetration rate of tampons in most nations of the Asia-Pacific region will
contribute towards the rapid growth of this market in the region. Major driving
factors for the rapid growth of this market in the region are increasing women
healthcare awareness, more active lifestyle of women in these regions, and
increasing purchasing power of women of these regions.
Tampons Market: Companies Mentioned in the Report
Some of the major players operating in the global tampons market
are Energizer Holdings Inc., Kimberley-Clark Corporation, Procter & Gamble
Co., First Quality Hygienic Inc., Johnson & Johnson, Natracare LLC,
Lil-lets Group Limited, Playtex Products, Inc., Rostam Ltd., among others.
The report offers a comprehensive evaluation of the market. It
does so via in-depth qualitative insights, historical data, and verifiable projections
about market size. The projections featured in the report have been derived
using proven research methodologies and assumptions. By doing so, the research
report serves as a repository of analysis and information for every facet of
the market, including but not limited to: Regional markets, technology, types,
and applications.
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