Personal care packaging refers to casing of products used for
personal hygiene and beautification. The applications of these products include
hair care, skin care and toiletries among others. Personal care products are
packaged in glass bottles, stand-up pouches, paper bags, metal cans and
containers among others. The growing demand for personal care products have led
to the growth of the personal care packaging market. Raw materials such as
plastics, paper, glass, aluminum and cloth among others are used in the
manufacture of personal
care packaging. Factors such as increasing awareness regarding personal
hygiene, technological innovation in the packaging industry, growing demand for
male grooming products, rising disposable income of the individual, and changing
consumer lifestyle are primarily driving the market. However, rising number of
regulations regarding packaging and manufacturing personal care products is
expected to subsequently hamper the growth of the market, as the overhead costs
may result in increased price of the finished product. Increasing demand for
personal care products in BRIC countries is expected to open opportunities for
the growth of the market in the near future.
Flexible packaging was the largest product segment present in
personal care packaging in 2012. Flexible packaging denotes packaging
containers that are made up of easily flexible or yielding materials, which
readily alter shape when filled with goods. Rigid packaging was the
second-largest product segment in the personal care packaging market in 2012.
Demand for paper in personal care packaging is likely to grow exponentially in
the next few years as more and more consumers are looking for environment
friendly packaging solutions. Glass bottles are available in various shapes,
sizes and colors for applications such as fragrances, nail polishes and facial
products. Metal packaging is expected to exhibit the lowest growth of all
packaging materials in the personal care packaging market owing to factors such
as heavy weight, fluctuating costs and lower aesthetic value.
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Skin care was the largest application segment present in
personal care packaging market in 2012 on account of the growing awareness
regarding healthy skin among consumers. Skin care was followed by hair care on
account of the growing awareness regarding hair grooming and styling among
consumers, particularly in Asia Pacific. Hair care is expected to be the
fastest growing application segment of the market on account of the rising
demand of hair care products such as hair gels, shampoos, hair coloring
products, serums and conditioners among others. In addition, shower gels and
liquid soaps have been gaining popularity in emerging economies of Asia Pacific
and Latin America. Growing demand for anti-ageing cosmetic products is expected
to drive the demand for cosmetics over the next few years. Other products in
the end-use segments include oral care products, wet wipes and baby care
products among others.
Demand for personal care packaging was the highest from Asia
Pacific in 2012 and is expected to witness the highest growth over the next six
years. Several factors such as rising demand for hair care, cosmetics and male
grooming products, changing lifestyles, technological innovation in packaging
are expected to drive the demand for personal care packaging in this region.
Demand for personal care packaging is expected to be steady in developed
markets of North America and Europe in the next few years with respect to
application categories such as fragrances, bath & shower and skin care
among others.
Companies such as Amcor Ltd., Bemis Company Inc., Mondi, Ardagh
and Saint Gobain are key players present in the personal care packaging market.
In addition, the personal care packaging market is highly fragmented due to
presence of several medium and small scale manufacturers on a global as well as
regional level.
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