Bring
your own device (BYOD) refers to computing devices such as
smartphones and tablets that employees bring to the workplace on the
secure corporate networks. These mobile devices are prone to viruses
and other potential risks such as cyber attacks. BYOD
security solutions protect such devices from security threats
that can harm the intellectual property of the organization.
Additionally, these security solutions aid employees to take optimum
advantage of mobile devices to efficiently perform their tasks at
convenient locations.
Business
enterprises across the globe are promoting the use of BYOD devices,
thereby allowing their employees to carry these portable mobile
devices for work-related tasks at the convenient locations. BYOD
concept permits employees to access data at real time, thereby
helping them in making quick decisions. This in turn necessitates the
deployment of effective BYOD security solutions to prevent
unauthorized access to the company’s data and in turn is fuelling
the growth of BYOD security solutions market. Another key factor
boosting the growth of BYOD security market is the increased demand
for smartphones. Employees prefer to carry-out work-related tasks
such as accessing and sending emails while on the move.
This
ensures employee productivity independent of their location. This for
addressing all Increasing possible security threat is triggering the
need for deploying effective BYOD security solutions. BYOD risk
doesn’t just arise from malicious hackers. Threats to data and
security are hidden in the most innocuous seeming software
applications that employees access over the enterprise network. Such
apps can transmit user data to advertisers, access contacts lists,
read SMS messages or even install packages on the phone. Mobile
application management (MAM) solutions offer more security control
than Mobile Device Management (MDM). Thus, the BYOD security market
is seeing a paradigm shift from MDM approach to the app-centric MAM
approach. Some of the recent solutions by are Citrix Systems, Inc
such as XenMobile are a combination of MDM, MAM and enterprise-grade
productivity apps.
However,
initial investment to deploy these solutions is a significant factor
restraining the growth of the market making them unaffordable for
start-up companies. Also, the lack of awareness among the end-users
and the technical complexity involved in resolving the issues
pertaining to theft of BYOD device is a critical factor affecting the
adoption of BYOD security solutions. Due to these factors, certain
mid-size business enterprises are reluctant to implement the use of
BYOD devices and their security solutions, thereby adversely
affecting the growth of this market.
The
BYOD security market is segmented on the basis of types of security
solutions as mobile data security solutions, mobile data management
solutions, mobile network security solutions, and mobile ID
management solutions among others. The BYOD security market is
dominant in North America. The growth is primarily attributed to
advancements in security based technologies and stiff competition
among the business enterprises to increase productivity and in turns
revenues by focusing on employees comfort. Asia-Pacific is witnessing
growth in BYOD security solutions due to the increasing foreign
investment in India, China, Indonesia and Singapore among others.
Proliferation in the usage of smartphones is also one of the key
factors for the growth of BYOD devices and its security solutions in
this region. However cost associated with the BYOD devices security
solutions are high making it a hindrance in this market.
Leading
players in the market are investing in research and development in
designing solutions with the goal to address the increasing number of
security threats and lessen their impact. For instance, Fortinet
Inc., one of the major players in the market recently detected 211G1
malware and developed advanced techniques in blocking this malware.
Other leading players in the market include Citrix Systems, Inc.,
International Business Machines (IBM) Corporation, VMware Inc.,
MobileIron, and Good Technology Corporation.
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