Electronics
is the branch of physics that deals with designing of circuits having
transistors, microchips and other components inbuilt. Electronic
equipment use semiconductor components to carry out electron control
and are run on electric power. Some of this equipment is used to
create signals and capture responses.
The
electronic
equipment repair service Industry is one of those few industries
that can benefit from the weak economic condition of that particular
region or even benefit from the weak financial position of an
individual. Companies in this industry are involved in maintenance or
repairing of electronic devices like mobile phones, computers,
photocopying machines, refrigerators, video recording equipment,
scientific instruments, medical devices, radar equipment, television
sets and stereos. The companies in this market target people owning
high-end electronic systems and cannot afford to replace them but
find it cost effective to get them repaired.
The
market segmentation of electronic equipment repair service industry
depends on the electronic products to which the services are offered.
A few of them include consumer electronics repairs, computer and
office equipment repairs; communications equipment repairs and other
electronic equipment (including medical) repairs. Some of the major
services offered by players in this market are repairing and
maintenance of stereo equipment, photographic equipment, optical
instruments, television sets, and dental equipment. However, a major
roadblock in the progress of this service industry is that due to
constant innovations and technological advances, consumers are
usually tempted to replace the gadgets with new ones. However, high
end electronic items like LCDs, LEDs will continue to generate demand
for service industry as repairing cost is compared to replacing the
equipment with new ones.
There
is a huge competition among the start-ups in this line of business.
The success ratio largely depends on the quality of work and
technically skilled professionals with sound knowledge of product.
The marketing strategies that are implemented by these start-ups are
newspaper ads, radio ads, billboards, referrals, website banners,
yellow pages, discounts and direct mailers.
Governments
are taking initiatives for eco-friendly and sound management of
e-waste. Once an electronic gadget is no longer in use, instead of
disposing it off, it is recycle for its commodity value, thus
creating the opportunity for electronic equipment repair service
industry.
Some
of the major players are Techmaster Electronics, ACS Industrial
Services Inc, USA, Industrial Control Repair, Electronix Services,
Syma Technology Pvt. Ltd, Avalon Technologies Pvt. Ltd, PSI Semicon
Services, Test Point Inc, Maxey Moverley, K+S Services and European
Electronics.
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