Marketing
is sharpening its focus on the ‘D’ word whether it is the Digital
market or Digital photography market. Just 20 years ago, people were
considerably less aware about this market as well as the charming
opportunities that it could provide.
The
market for digital photography is estimated at USD 82.6 billion by
the year 2016, registering a growth of 5.9% annually. The digital
photography market with its complementary products like cameras,
lenses, printers, storage cards, digital photo frames, and photo
editing software, accounts for more than USD 68.5 billion. Hence its
complementary products generate more in revenues and provide an
opportunity to become huge business.
Digital
media has changed the face of digital photography, photo sharing
sites, blogging sites and networking sites, thus creating big
business for the digital photography market. Internet is affecting
daily lives of consumers and becoming a necessary evil; digital
photography is one among them.
This
market can be broken down into segments such as:
Digital
photography products :
Products
can include photo processing equipment, interchangeable lenses,
camera cell phones and many more.
Digital
photography applications:
Applications
could include photography software, photo looks, photo processing
etc.
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