With
the increasing usage of smartphones and other handheld devices across
the globe, mobile traffic data is consistently on the rise. In 2011,
mobile traffic data was estimated at around 3.9 trillion megabytes,
generating revenue worth US$326.1 billion. With the growing number of
mobile phone users, mobile traffic data is expected to reach up to
39.9 trillion megabytes and the global mobile data traffic market is
forecast to reach a valuation of US$628.1 billion by 2016.
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Growing
Number of Mobile Broadband Subscribers to Propel Market
According
to the International Telecommunication Union, mobile-broadband
subscriptions had spiked to 2.3 billion globally by the end of 2014.
Affordable handsets with competitive 3G and 4G prices has led to an
increasing number of mobile-broadband subscribers. During the period
between 2012 and 2018, increasing number of mobile-broadband
subscribers will propel the growth of the global mobile data traffic
market.
The
popularity of social media along with various mobile applications is
expected to help the market grow. Communication service providers and
mobile app developers will lead the overall market with new data
plans and mobile applications. However, though mobile traffic is
expected to grow tenfold in the span of the next five years, revenue
generated from mobile traffic is forecast to witness a twofold
growth.
Web
Browsing and Video/Music Streaming to Propel Global Mobile Traffic
Data Market
The
global mobile data traffic market can be segmented on the basis of
the services used by the mobile-broadband subscribers. Social
networking, video and music streaming, mobile games, web browsing,
and mobile apps are some of the most used services by the
subscribers. With social media becoming an inseparable part of the
lives of the users, the demand for mobile data traffic has increased.
It is estimated that the social networking website Facebook had 798
million mobile users daily as in March 2015.
Web
browsing and video or music streaming are the top services driving
demand from the global mobile data traffic market. Though music
streaming easily generates hundreds of megabytes of data, consumption
of data varies greatly between different mobile music apps. For
example, music streaming through Spotify may lead to more data
consumption compared to streaming through Pandora. Video streaming is
expected to dominate the overall market in the near future.
Asia
Pacific to Lead Global Mobile Traffic Data Market
The
global mobile data traffic market has been categorized into four key
regions: Asia Pacific, North America, Europe, and Rest of the World.
The International Telecommunication Union revealed that in 2014,
mobile-broadband subscriptions grew fastest in the developing
economies. Europe witnessed the highest mobile-broadband penetration
level in 2014 and has emerged as the leading region of the global
mobile data traffic market. However, during the period between 2012
and 2018, Asia Pacific will become the largest market for mobile data
traffic.
Key
Players in Global Mobile Traffic Data Market
The
global mobile data traffic market is witnessing a number of
developments. Some of the key players such as Google are trying to
connect the world through free internet, whereas communication
service providers are complaining about their loss of revenue through
features such as free video calling and messaging, and are hence
interested to raise the charges of mobile data. Some of the key
players in the global mobile data traffic market are Google Inc.,
Qualcomm Incorporated, China Telecom Corporation Limited, Mobixell
Networks, Apple, Inc., PacketVideo Corporation, Sprint, T-MobileUSA,
and QuickPlay Media.
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