In
recent years, the technological world has witnessed a tremendous shift from
analog to digital technology. Digital technology has played an important role
in augmenting the rise of digital content creation. In past few years, digital content creation market has
observed huge demand from small businesses to large enterprises. Digital
content include text, images, audio, graphics, animations, and video files.
Organizations from different industry verticals have adopted digital content
format to promote their brand, product or any other information. The widespread
of social media such as, Facebook, LinkedIn, Twitter, and others have created
an enormous demand for digital content in the modern age. Nowadays, social
media is one of the easiest medium to reach a large number of viewers in a very
short time. Thus, marketers have concentrated their marketing strategy to
explore this medium through digital content, in order to target maximum
customers.
The
remarkable rise in the creation of digital content creators can be attributed
to the advancement of smart technologies and electronic gadgets. The growing
popularity of smartphones, tablets and e-Readers, have significantly increased
the number of digital content viewers. Moreover, e-commerce industry is observing
a spontaneous growth that has further added to use of digital content, to
display their products images, videos, and catalogues online. Furthermore,
creation of rich media content has been adopted on a large scale by
organizations, considering the high-impact format and other benefits of rich
media content over standard banner ads. Cloud services can be considered as a
major factor to accelerate the digital content, by providing virtual storage
place and facility to access the stored content from multiple platforms at any
time.
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The
digital content creation market can be segmented on the basis of its end-use
industry and geography. On the basis of end-use industry, the global digital
content creation market is segmented into media and entertainment, healthcare,
education, government and public, manufacturing, museums and art, retail, and
hospitality. Further, the market for digital content creation is segmented on
the basis of different geographical regions such as North America, Europe, Asia
Pacific (APAC), Middle East and Africa (MEA), and Latin America. Media and
entertainment and museums & art sectors are the major adopter of digital
content, considering its core business activities related to collection of
images, audio, videos and others. While retail sector is anticipated to be the
fastest growing sector in terms of digital content adoption, to promote their
wide product portfolio and reduce the time-to-market. Furthermore, education
sector is anticipated to create a huge market for digital content creators,
considering the flourishing e-learning industry. The digital content for
education sector include, online seminars, videos, online database, periodicals
etc.
Due to
fast adoption of technology and advanced digital infrastructure North America
accounts for the major share of digital content creation, followed by Europe.
However, Asia Pacific (APAC) and Latin America are expected to create huge
opportunities for digital content in coming years considering the rise in
adoption of technology in the region, with economic growth. Developing
countries such as India and Brazil are focused on developing strong internet
infrastructure and digital technology, which is expected to generate vast
opportunities for digital content vendors in coming years.
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