Global Microprinting Market: Overview
Microprinting
has been termed by many as the tiny solution for big security problems. This
predominantly anti-counterfeiting strategy – involving the production of
recognizable characters and patterns on a printed medium invisible to the naked
eye – has emerged as an inexpensive security solution for a number of industry
verticals. At present, currency presents the smallest and highest quality of
microprint since it requires the utmost level of counterfeiting deterrence. As
a result, the popularity of microprinting is based on the urgent need to detect
and curb fraudulent activities.
The
report on the global microprinting
market presents a comprehensive and objective evaluation of the market and
the various factors determining its growth over the years. Based on historical
data and current trends, analysts provide accurate projections regarding the
future of the microprinting market in the form of qualitative as well as
quantitative data. The report employs leading market intelligence tools such as
SWOT analysis, value chain analysis, and Porter’s Five Forces analysis model to
give clients a broad outlook of the global market and its components.
Global Microprinting
Market: Leading Segments and Key Trends
The
global market for microprinting is rather mature, making it difficult for new
entrants to survive. Existing players have a number of factors working in their
favor. One of the most important forces driving the microprinting market is the
development and introduction of innovative products. For instance, the
development of cost-effective microprinting technologies has greatly improved
its range of application in different industry verticals. In addition, the
surge in research activities by universities around the world to improve the
scope of microprinting has fueled future opportunities for players in this
marketplace. The growing use of microprinting in stamps and currencies is also
driving the global market. In recent years, corporate organizations and
governments have been adopting the microprinting technique for licenses and
identity cards to curb their misuse and prevent fraudulent activities. This has
greatly supported the growth of the microprinting market.
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The
various inks and techniques used in microprinting are special inks, UV
invisible inks, micro-embossing, magnetic inks, infrared ink marking, and
others. Microprinting has been gaining prominence in a number of applications,
including stamps, labels, packaging, consumer electronics, currency, bank
checks, defense, and ID cards. ID cards and packaging are the most popular
applications of microprinting and these segments are anticipated to exhibit the
highest growth by the end of the forecast period. Biosensing and biomaterials
are some of the emerging applications of microprinting.
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