Global Green Information Technology (IT) Services Market:
Overview
Green
information technology (IT) covers services related to environmentally
sustainable computing and IT optimization. The technology aims at minimizing
the negative impacts of IT operations by manufacturing, designing, and
disposing of servers, computers, and other associated subsystems such as
networking systems, communication systems, printers and monitors, and storage
devices in an environmentally-friendly manner.
The
motive behind deploying green IT practices is to reduce the dependence on
hazardous materials, thus promoting biodegradability of outdated or unused
products and maximizing the energy efficiency through a product’s lifetime.
The
concept of green IT services was first coined in 1992 when Energy Star was
launched by the U.S. Environmental Protection Agency. Energy Star is a
voluntary labeling program that helps enterprises save money and curb
greenhouse gas emissions by identifying the products that offer energy
efficiency. Apart from the aforementioned components, green IT also includes
redesigning data centers. The market for green IT services has been gaining
impetus from the growing popularity of virtualization, cloud computing, and
green networking.
The
report presents a comprehensive overview of the global green IT services
market. It includes information obtained from trusted industrial sources in a
logical chapter-wise format. These chapters are further interspersed with
relevant graphs, statistics, and tables. Compiled with the intent of updating
stakeholders about the prevailing market dynamics, the report also presents
insights into the factors driving and restraining the market.
Global
Green Information Technology (IT) Services Market: Key Opportunities and
Threats
Software
development and optimization are dependent on several factors such as
algorithmic efficiency, virtualization, resource allocation, and terminal
server’s optimization. Many enterprises are keen on adopting green technology
and are looking for vendors who can help them in offering green IT services to
their clients, subsequently assisting them in reducing costs incurred on data
centers and other IT services.
Large-scale
organizations around the world have already started deploying criteria or
metrics on water use or power use. Apart from tracking their corporate carbon
footprint, these companies are also ensuring optimal utilization of assets by
promoting the reuse of IT components instead of investing in new ones. The IT
services market therefore has been gaining significant momentum from the
capital intensive approaches adopted by companies.
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Apart
from the ICT industry, the hospitality, banking and financial services,
manufacturing, pharmaceuticals, and various other industries are joining the
green IT and sustainability trend.
The
global green IT services market is majorly driven by the increasing desire
among the corporate and IT sector to improve efficiency and reduce costs. The
market is also gaining from favorable government initiatives encouraging the
implementing of green projects. Currently, green IT solutions are focusing on
data centers, thus providing opportunities for leading vendors to expand their
reach into other IT functionalities.
Regionally,
the market witnesses the most attractive opportunities in North America and
Europe. Favorable government policies prevalent in these regions have been
boosting the green IT services market in Europe and North America.
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