Bluetooth
beacons are devices that broadcast signals and messages in the form of
notification that can be received by smart devices present under the range.
Beacons consist of a chip and other electronic components (e.g., antenna) on a
small circuit board. Beacons are growing in popularity because they can offer
an enhanced or more personalized user experience. They are deployed by
businesses to deliver contextually relevant content and information to users at
very specific locations. Moreover, beacons allow to provide
"context-aware" information to the mobile user, opening up the
possibility to connect the online (virtual) world with the offline (real)
physical world. Bluetooth beacons are widely deployed by industries due to
their low cost, simple deploy model and are supported by most mobile operating
systems.
The
global bluetooth beacons market is driven due to high adoption and demand in
retail industry to provide customers with product information, flash sales or
deals, and to speed up the checkout process with a completely contactless
payments system. Also, high demand for beacons in airports and ground transit
hubs to deliver instant notification to passenger regarding flight departures,
delays, and gate and platform assignments is proliferating the market growth.
However, lack of scalability and interoperability issues are restraining the
market growth. Also, high initial investment cost and growing security and
privacy concerns is obstructing the bluetooth beacons market growth. Increasing
beacon range with high security and significant increasing adoption of beacons
in healthcare and hospitality sector is expected to generate new opportunities
for the participants in bluetooth beacons market.
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The
global bluetooth beacons market is segmented by technology standard, by
application and by geography. Based on type, the market is segmented into
hardware and software. Among these, hardware type is most preferred due to its
high adoption in retail application and growing demand in airports and other
transportation applications. However, with small organization actively taking
part in the market, software segment is expected to grow in near future.
On the
basis of application, the bluetooth beacons market is segmented into retail,
hospitality, transportation, healthcare, stadiums and others. Moreover, the
market is also segmented in terms of geographical regions such as North
America, Europe, Asia-Pacific, Latin America, and Middle-East and Africa (MEA).
North America is expected to lead the global bluetooth beacons market,
primarily due to the developed economies and continuously adoption of new
technology in retail and hospitality sector to enhance customer experience.
Moreover, Asia Pacific is considered as the emerging market for bluetooth
beacons market due to the increasing hospitality industry and retail sector in
this region. The Latin America and MEA regions also depict great potentials in
terms of adoption of bluetooth beacons.
The
global bluetooth beacons market is highly competitive in nature and is marked
with the presence of several international and domestic key players with
hardware and software providers. Some of the industry participants dominating
bluetooth beacons market are BlueCats, Estimote, Inc., Kontakt.io, Qualcomm
Inc., Beaconinside GmbH, Blesh, Bluvision, Inc., Onyx Beacon Ltd., Polestar,
Quuppa Oy, and Radius Networks, Inc.
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insights, understanding market evolution by tracking historical developments,
and analyzing the present scenario and future projections based on optimistic
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Regional markets, technology developments, types, applications, and the
competitive landscape.
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