Incontinence
refers to involuntary excretion of urine or bowel contents from urinary bladder
or rectum. In patients suffering from incontinence, the urine, feces or both
are in constant contact with the skin. This in turn changes the desired ph
level and moisture content of the skin resulting damage of skin cells and other
complications in patients. Prolonged use of absorbent products such as diapers
may also result in rashes and further damages the skin. According to the latest
report published by World Health Organization, 8-9% of the world’s population
is suffering from the problem of incontinence of urine or bowel. Children and
the aged population are the two major target customer for the incontinence skin
care and body wash market. The market of incontinence skin care and body wash
is predicted to experience a stable growth rate during the forecast period from
2015 to 2023.
For providing detailed analysis
in the report, the overall market of incontinence skin care and body wash
market has been segmented in various product types including barrier cream,
repair creams, body wash & shampoo, skin care powder, bathing wipes, wet
wipes, dry wipes, wash gloves, wash foam, hand wash and hand creams. Cross
sectional analysis of all the above mentioned segments with respect to the U.K
for the period from 2015 to 2023 has also been provided in this report.
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Awareness
campaigns and marketing strategies adopted by the major players are the primary
driving factors responsible for the rapid growth of the incontinence skin care
and body wash market. In addition, effective introduction of the products in
e-commerce websites and mobile applications is also expected to boost the
product’s sales considerably. Introduction of incontinence skin care products
in major retail online portals such as Amazon, Wal-Mart, and Tesco has
augmented market sales substantially. Moreover, increasing ageing population in
line up with initiatives taken by government for improving the healthcare
systems in the U.K. is also projected to drive the market growth of
incontinence skin care products at a stable rate during the forecast period.
However, incontinence skin care
and body wash products are still at a nascent stage compared to other
disposable incontinence products such as absorbent products. Public ignorance
and social stigma are the major factors restraining the growth of this market.
Moreover, slow penetration of incontinence skin care products into the retail
sector unlike their absorbent counterparts is also predicted to deter the
market growth of incontinence skin care and body wash products. In addition,
high price and uncertain reimbursement policies are also anticipated to pose a
threat for the demand of incontinence skin care and body wash products.
Incontinence skin care products are expensive and involves recurring
expenditure. Consumers and their family have to bear considerable expense to
buy costly products such as barrier creams and repair creams among others. In
addition, most of the major public and private insurance companies do not cover
adult incontinence care products. Some of the insurance companies which do
cover incontinence supplies do not offer 100% coverage. This in turn is
forecasted to restrict the growth of this market.
This report provides a
conclusive analysis of the incontinence skin care and body wash market in the
U.K along with future predicted growth of the market for the period from 2015
to 2023. In addition, detailed study of the incontinence skin care and body
wash market across various product segment has also been highlighted in this
report. Moreover, the different macroeconomic and micro economic factors that
are also anticipated to effect the growth of the market is also bestowed in
this report.
In 2014, among the different
product type the barrier cream segment held the largest market share both in
terms of value and volume. This segment is also predicted to witness the
fastest growing market during the forecast period owing to its extensive
application across various incontinence skin problems such as rash, irritation
and redness among others. However, in terms of value, the market of barrier
creams is followed by repair cream with 15.0% market share in 2014.
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