Laundry
detergents materials are type of materials specifically used for household and
laundry services in developed as well as developing countries. These materials
can be petroleum or oleochemical based. Laundry detergents materials include
detergent alcohols, surfactants, salt of fatty alcohols, alkyl sulfates and
sulfonates. These materials can be liquid or dry powder form.
Growing
laundry industry across the globe is expected to drive the laundry detergents
materials market. Most of the demand is contributed by developing countries due
to changing lifestyle of consumer groups and rising disposable income. Huge
population and changing consumer preferences in the developing countries are
the major factors driving laundry industry, which in turn expected to drive the
market growth.
However,
hazardous effects of laundry detergents on human health and volatile raw
material prices of petrochemicals are expected to hamper the market growth.
Petroleum based fatty alcohols are subjected to volatile crude oil prices and
demand for oleochemicals is high from bio-diesel application. Hence,
availability of raw materials can be major concern for the players in laundry
detergents material market. Product differentiation and development of
olecochemical based products are expected to provide immense opportunities for
the players in the market. Product differentiation can be shown with the
aggressive marketing and advertisements.
Laundry Detergents
Materials Market: Regional Trends
Laundry
detergents materials market is matured in Western Europe, North America, and
Japan. Hence, the growth of this market is limited to developing countries in
Asia Pacific and Rest of the World. Consumer behavior patterns are changing
drastically and demand for liquid laundry detergent is increasing as they are
easy to use and generally use higher surfactants quantity per washing cycle.
North America was the largest consumer of the laundry detergents market.
However due to low growth potential affected by maturity and low population
growth rates, North America is expected to show low growth rate in the future.
North America was followed by Europe in terms of consumption. Asia Pacific was
the third largest consumer of laundry detergents market. The region is largest
producer and exports to developed regions. The region is expected to exhibit
highest growth rate for the foreseeable future. Rest of the World is
anticipated to contribute significantly to the global demand for laundry
detergents material owing to rising GDP and high population growth rates.
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Laundry Detergents
Materials Market: Competitive Landscape
Global
laundry detergents market is fragmented in nature, with a large number of
players operating in this space. Most top players boast a presence across the
industry’s value chain with both backward and forward integration. Research
into less hazardous materials and more innovation is a key component in the
competitive strategies of many players.
Mergers
& acquisitions are also regularly reported from this space as companies vie
to attain a greater regional market share. Furthermore, marketing is an
important element to establish product differentiation among the laundry
detergents market players. These players are deploying aggressive marketing and
branding strategies to either retain or increase their market share in the
regional markets. Additionally, players need to create umbrella brand under
which different product variants are offered to maintain the market share.
Consumers are buying laundry detergents materials from retail outlets in large
quantities, that reflects their preference for low cost detergents and hence
players need to reduce the cost by reducing surfactant content in the final
product.
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