Content analytics is applying business
intelligence (BI) and business analytics (BA) practices to digital
content. Content analytics facilitate in creating machine readable content
from unstructured data, extracting valuable factual information to support
decisions and boost productivity and reduce business risk. Content analytics
also help companies to manage information lifecycle management (ILM) chains
more efficiently by creating relevant cost and consumption metrics.
The content analytics market has been experiencing massive
growth in the recent years due to increasing demand for advanced analytics and
competitive intelligence and high adoption in small and medium enterprises to
enhance productivity of the organizations. Emergence of multilingual text
analytics to break the language barrier and increasing demand for cloud based
content analytics is expected to drive the market in near term. However, lack
of end use awareness and software handling complexities is hindering the market
growth. Convergence of text analytics with big data and demand for real time
content analytics is expected to create huge opportunities for the companies
operating in global content analytics market.
The global content analytics market is segmented on the basis of
deployment type, application, services, end-users and geography. Based on the
deployment type, the market is classified into on-premise, cloud and hybrid.
Among these, the cloud deployment type is expected to show sustainable growth
during forecast period due to low cost and lesser deployment complexity.
Moreover, the segment is expected to maintain its dominancy throughout the
forecast period due to high adoption in small enterprises enabling them to
collect and analyze data easily, thus improving customer services. On the basis
of application, the market is classified into text analytics, web analytics, speech
analytics, social media analytics and others. Based on the service type, the
global market is classified into consulting, integration and design, and
support and maintenance. In terms of end-users, the market for content
analytics is segmented into Banking, Financial Services and Insurance (BFSI),
education, energy and utilities, sports and gaming, government, healthcare and
life science, IT and telecommunication, manufacturing, media and entertainment,
and transportation and logistics.
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On the basis of geography, the global content analytics market
is segmented into North America, Europe, Asia Pacific, Latin America, and the
Middle East and Africa. Among these, North America is expected to lead the
content analytics market during the forecast period due to the increasing
analysis of content in the form of text, images, and videos in retail &
consumer goods, BFSI, IT & telecom, and healthcare verticals. However, Asia
Pacific is expected to show high growth potential for content analytics market
due to rapid digitalization in countries such as Japan, China, Korea, India,
Indonesia, The Philippines, and Vietnam. Moreover, Middle East &
Africa (MEA) and Latin America is expected to tender growth opportunities owing
to the demand from organizations to integrate content analytics to gain
customer insights.
Some of the leading companies operating in the global content
analytics market with significant developments include SAP SE, SAS Institute,
Inc., Oracle Corporation, Adobe Systems, Inc., Clarabridge, Inc., Interactive
Intelligence Group, Inc., Opentext Corporation, Verint Systems, Nice Systems
Ltd. and International Business Machines (IBM) Corporation.
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historical developments, and analyzing the present scenario and future
projections based on optimistic and likely scenarios. Each research report
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market, including but not limited to: Regional markets, technology developments,
types, applications, and the competitive landscape.
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